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'Young Apprentice' launches with 3.7m in new pre-watershed slot

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Young Apprentice returned to BBC One with a respectable audience last night (November 1).

Lord Alan Sugar's teen Apprentice spinoff started its third series with 3.73 million - a 16.3% share - in a competitive 8pm hour which saw Emmerdale air a high-profile double bill.

Young Apprentice 2012 line up

© BBC


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However, Young Apprentice currently stands as BBC iPlayer's second-most popular show of yesterday behind EastEnders, and some will have chosen to record the programme.

After falling under a million viewers last week, Red Dwarf returned to form by commanding 1.05m (4.9%) for Dave at 9pm, but Celebrity Juice again took the multichannel honours with a colossal 1.39m (8%) for ITV2 at 10pm (+1: 194k).

Back on the terrestrials, Hunted (3.08m/14%) won the 9pm slot with a miserable rating, beating ITV1's Homefront which could only manage 2.46m (11.2%) and 150k on timeshift.

BBC Two logo
Over on BBC Two, Autumnwatch (2.5m/10.8%) at 8pm and Hebburn (1.17m/6.4%) at 10pm performed fairly steadily, while 9pm's Operation Iceberg (2.71m/12.3%) took up where The Choir left off.

Also in the 9pm hour, The Human Mannequin logged 1.96m (8.9%) for Channel 4 (+1: 360k), while mini-series Hatfields & McCoys continued with 1.05m (4.8%) on Channel 5 (+1: 139k).

Overall, BBC One clinched the primetime honours with 19.6%, beating ITV1's 17.5% (+1: 1.1%). BBC Two claimed third place with 8.8%, ahead of Channel 4's 5.8% (+1: 1%), and Channel 5's 3.8% (+1: 0.4%).

BARB ratings data supplied by Attentional

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