'Apprentice' star found task "hideous"

Eliminated Apprentice contestant Gerri Blackwood has described the girls' kissogram experiences as "hideous".

In the most recent episode, the hopefuls were challenged by Sir Alan Sugar to start a business in Richmond and make as much money as they could in one day. After failing to make much cash with a face-painting service, the female team resorted to desperate measures and sold kisses to men in bars in the final hours of the task.

Former Transport Development Manager Gerri was fired by Sir Alan when the girls lost the challenge and she found herself accused of being unable to find suitable locations for the team's businesses.

"We were given a list of 200 businesses that we were allowed to do – businesses approved by Richmond council – and the reason a kissogram business became a potential idea was because it didn’t require any spending. You didn’t have to hire any equipment – it was a quick win kind of thing – but everyone thought it was morally wrong," Gerri told Digital Spy.

"Even the people who agreed to do some kissing in the end, you know, it wasn’t their idea of a dream task. It’s just those people were more determined to win at whatever cost. I sold a kiss with Natalie and the guy started pinching her bum, but he wouldn’t even pay me! That’s when I got very disillusioned."

Click here to read our interview with Gerri in full!