Leah Totton defends her business plan to Digital Spy:
Totton has won a £250,000 investment from Lord Sugar and her new company will be called 'Dr Leah'.
Speaking about the controversy surrounding her business plan and criticism that she shouldn't be promoting cosmetics, Totton insisted that she would never encourage young women to embark on unnecessary procedures.
"The real reason I came into the process is because the non-surgical cosmetic sector does not have regulation at the minute," said Totton.
"I'm advocating that it does need that regulation. I want to bring about that change.
"I do not encourage, especially women my age, to embark on these procedures. I want to ensure that they're given in a safe and secure environment."
Totton beat Luisa Zissman in last night's (July 17) Apprentice final.
Talking about her win, the 25-year-old said: "I thought in the boardroom he'd go with Lu. I'd prepared myself for the worst. I was shocked and really overwhelmed. It was a 'wow' moment."
The Apprentice is already recruiting contestants for the show's 10th series, which will air on the BBC in 2014.