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'The Apprentice': Paloma Vivanco's verdict

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The Apprentice Contestants 2010: Paloma Vivanco

© BBC

Paloma Vivanco was a candidate not to be messed with on The Apprentice. Her memorable blast of "I'm a businesswoman, and you're a joke!" would have sent shivers down the spines of even the toughest boardroom rivals. In the end, her tongue got the better of her and Lord Sugar sent her packing, but here at Reality Bites we still maintain Shugs got it wrong. So much so that we've enlisted Vivanco to dish out her verdicts on this year's rag-tag bunch of Apprentice hopefuls. Keep reading for her no-nonsense views:

Edward 'Atta' Hunter from 'The Apprentice'
Edward Hunter
"With Edward, it is always hard to be the first cab off the rank. Anyone who puts themself forward in the first week is really brave. What happens is that it's human nature if things go sour, people need someone to blame. At this stage there are no ties, no loyalties and if you put yourself forward to be PM you have a 50/50 chance of losing and being blamed. So good on him for putting himself forward. In this series, the boardroom is even more important than ever and a good performance is worth its weight in gold, but Edward didn't install any confidence in Lord Sugar and that was the reason he deserved to go."

Alex Britez Cabral from 'The Apprentice'
Alex Britez Cabral
"Last night was a tough one. I think the standard of candidates is a lot higher now. There are no rooms for mistakes or any errors now. Every movement is scrutinised. So sitting back and letting other people make mistakes like Alex did just won't work anymore. I think Lord Sugar is trying to discourage all the formulas that people have used down the years to sneak through. I think Alex has been made a bit of an example of."

Melody Hossaini from 'The Apprentice'
Melody Hossaini
"I think it's great that she put herself forward for the first task because it is high, high risk. She's also playing a very good game in that she's not siding with anyone in the arguments and tensions between the other girls. She does have a tendency to over inflate what she does, I just hope that it doesn't end up losing her friends in the process. But I think she has been very strong so far and very vocal."

Jim Eastwood from 'The Apprentice'
Jim Eastwood
"I think Jim deserves an award for last night. For him to manage to talk himself out of the boardoom last night - that was seriously well done. I think being the older member of the group helped him. He's very cool, calm and the daddy of the group. The boys are hiding under him a bit because he's so strong. I think it suddenly hit Leon that he was taking Jim back to the boardroom and that he wouldn't be able to defend himself while Jim was there. I think he impressed Lord Sugar with his ability to influence people."

Tom Pellereau from 'The Apprentice'
Tom Pellereau
"I've got a soft spot for Tom. I work in the technology world myself, I work with these inventor type, geeky guys. The only downfall he may have is that he's not strong enough when selling and presenting. I haven't seen him be really confident on that front yet and ultimately that's really important because you are having to sell yourself. But I wish him all the best. I hope he can get some confidence and push himself through."

Leon Doyle from 'The Apprentice'
Leon Doyle
"I think Leon was the one that got away last night. How did he get away with it? I couldn't believe it. That indecisiveness would have been enough to turn me off. Leon comes across as a really nice guy, but I think he got very lucky last night. He left the big chunky decisions to other people and deflected the big, big roles. I think he's still got a slim chance, but I suspect he won't go much further."

Vincent Disneur from 'The Apprentice'
Vincent Disneur
"He was a bit rubbish last night. He suprised me. For someone who works in sales and software sales, I thought he would be more on the money. He lost his train of thought and although he recovered quite well, he surprised me with that. He hasn't impressed me so far. There hasn't been anything stand-out from him so far. I think he probably thinks he's a little bit more of a Casanova than he really is. I'm not sure if his looks are working in his favour at this stage."

Edna Agbarha from 'The Apprentice'
Edna Agbarha
"Her presentation was all very sultry wasn't it? I've got something for you, and you, and you. I think the tone and the pitch wasn't quite right for the audience! She was there with teenage gamers and she came in with this sultry number. Also, I think Melody hit the nail on the head when she said that it was more about Edna than the App. She was so cautious about being seen as a good presenter that she forgot her content. But what I liked about Edna was that she was her own character. She's the older one of the group and she has to put up with a lot of young catty girls and I really empathise with her. You try to rise above it but you are brought back down by all these bitchy comments. I wish her all the best."

The Apprentice continues next Wednesday at 9pm on BBC One. Keep up to date with Paloma at palomavivanco.com or follow her Tweets from @PalomaVivanco.

> Q&A: Lord Alan Sugar (The Apprentice)
> Apprentice audition videos: The boys
> Apprentice audition videos: The girls
> The Apprentice: Our favourite ever contestants
> Apprentice reunited: Liz Locke, Dan Harris
> Read our full coverage on The Apprentice

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