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'The Apprentice' Episode 4: Live Blog

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'The Apprentice' S07E04: Nick watches over Team Logic

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Some big questions need answering on The Apprentice tonight. Is there more to Vincent than a spiffing collection of good socks and an oily manner with the ladies? Is there anything Jedi Jim can't do with his powers of persuasion? Will a woman ever get fired or are the blokes this year simply useless? Hopefully we'll get answers to all of the above tonight along with the usual blunders and backstabbing. Stick with Reality Bites for the evening as we provide our usual mix of updates and commentary.

22:01 Thanks for joining us again tonight. Make sure you keep up to date with all your Apprentice news and interviews right here on Digital Spy. We're also always chatting all things boardroom, Shugs, Nick and Vincent lookalikes over on our Twitter account @dsrealitybites.

22:00: So it's a sad early farewell for Felicity. Her only mark on the show is her general ineptitude. Before tonight she was a mute and I bet she wishes that she'd remained that way for tonight's task. Natasha 'The Pouter' Scribbins may well be my new series villain. I've yet to decide whether The Pouter or Scribbins.com should be her nickname. Poindexter Tom aka The Human Calculator is running her a close second with his brown-nosing and general buffoonery.

21:58: Ellie has the depth of a paper bag and Natasha is about as welcoming as a hug from a cactus, but there's only one person that's going to be fired this week. Felicity: You're Fired! It's a frosty goodbye as Natasha and Ellie opt to walk right past their rival without even shaking her hand. It's a bit off because it wasn't even a particularly heated boardroom. Poor sportsmanship girls.

21:52: Biggest shock of the night? Felicity's choice of rivals to bring back in the boardroom. She picks straight-talker Ellie and Natasha. Natasha has a permanent pout on but she wasn't really to blame for this week's failure. However, for using the phrase "lastminute.com", Natasha should be fired with immediate effect. I'm sore, but that's a personal pet hate. Next week she'll be saying 'lol'. Hopefully it's a case of yourfired.com.

21:48: Nick Hewer's joining in the banter with Shugs this week. He pokes fun at Jim's pathetic "haul" of sales, which amounts to nothing more than a couple of shillings. He's also quick to give his cold, hard stare to Poindexter Tom. He's got The Human Calculator's card marked.

21:44: After a quick trip to the losers cafe (still struggling for much business), it's back in the boardroom and Shugs has got a grump on. "What was going on! What was going on!" he barks.

21:40: Results time: Team Venture Win! Bad news for Tom and Vincent, who are on the losing team for the fourth week in a row. Lord Sugar gives a growl at The Spiv and Poindexter about their shocking track record. Project Manager Felicity hasn't exactly covered herself in glory either though.

21:38: That's it for the day at the Bullring. Zoe and Susan's Team Venture haven't made many friends, but surely they can't lose to the shambles that was Felicity's Team Logic. The only massages they managed to flog were to some lads, who looked like they were probably hoping for some 'extras'. They got the shock of their life when Jedi Jim walked in and took over.

21:35: Susan is not only rubbing up her teammates badly, she's probably just made herself public enemy number one in Birmingham with the following quote: "No-one has any money around here, everyone seems so poor." She'll be about as welcome back in the Bullring as an Aston Villa fan.

21:34: Nick Hewer looks like he's about to throttle someone in Felicity's team. They haven't sold any treatments and it's nearly the end of the day. Tom's got his head in his notebook and, not surprisingly, nobody wants a massage from the Poindexter, gruff Ellie or spooky Jedi Jim.

21:30: It's not all rosy on Zoe's team either. Susan has been incredibly cocksure about this task and has mentioned that she's a "skincare professional" about 86 times so far. However, her estimations about the amount of fake tan she can sell have been way off the mark. She wanted over 70 bottles, but she's only managed to sell three so far. If they lose, she's in the firing line.

21:27: Brown-noser Tom looks in trouble this week. Felicity's Team Logic are all over the shop and his obsession with his notebook and profit margins is annoying his teammates. You certainly wouldn't want him to come on a supermarket shop with you. He's rarely got his head out of his notebook working out the sums. He'd always go for the Tesco's Own rather than the organic luxury.

21:23: It's sales time and the fun and games are really about to begin. How can you flog fake tans and hot stone massages to shoppers in Birmingham.

21:20: I take that back, probably the highlight of the series so far comes as Leon looks all sheepish about having to give a fake tan spray to a hunky male model. "It's not going to make you gay Leon," giggles Helen.

21:17: The highlight so far is Nick Hewer's lipcurl and eyebrow jerk at the chocolate facial.

21:12: The first part of the challenge is to choose which products and treatments they want to sell. So there is a whole load of beauty treatments being pitched including a chocolate facial (not one to google), pedicures, fake fringes (a winge) and a super-quick fake tan spray. Both teams want to flog the fake tan. Super excitable Susan bags it for Zoe's Team Venture.

21:09: This week's challenge is selling beauty treatments. Zoe, who was quite rightly told off for doing bugger all last week, will manage Team Venture. Felicity, who we're not entirely sure was taking part in the first two weeks of the competition, will PM Team Logic. Vince the Spiv feels confident that his moisturising regime will hold Logic in good form on the task.

21:08: Lord Shugs tells the candidates that "the statue of Aphrodite is standing behind him". It seems a bit strong. Karren Brady does look nice this week, but hardly the Goddess of Love. Now, if Margaret Mountford was there...

21:05: The contestants are summoned to the British Museum by the Lord. Vincent makes a wise crack about Professor Biggles Tom knowing a lot about museums. It appears to be based solely on the fact Tom wears glasses.

21:01: Dum de dum de dum de dum. Intro time, a quick catch-up from last week and the usual awful puns from the voiceover fella. My favourite line from this year's standard intro is Shugs' growling "Have you got the balls?" threat.

21:00 Hello again! If you're like me, you've timed your arrival to BBC One exactly to the second so as to avoid even the briefest moment of vom-com Life of Riley. It's Apprentice time.

> The Apprentice Preview: Episode four in pictures
> Nick Hewer fumes at inept 'Apprentice' team

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