So why then is this week's episode arguably the most gaffe-heavy of the series? We're at the final stages of the competition, but pretty much every one of the final eight either has an eye-rolling case of verbal diarrhoea or completely fails to understanding the concept of the task.
Lord Sugar, for some reason, is on a crusade to raises awareness of English sparkling wine - apparently solely because too much attention is being paid to the French and that horrible champagne stuff. Hoorah for casual xenophobia!
To do so, the candidates will have to design a website and online marketing campaign, then pitch it to leading figures in the wine industry. And that's not just bored housewives and students looking for a quick way to get buzzed fast on a Saturday night, that's scary executive types.
Team Phoenix, now with Nick Holzherr, go ahead and elect Tom Gearing for a second consecutive stint as project manager on the basis that as a fine-wine director this task is basically... well, his job.
Forgetting that the problem with leading tasks apparently tailor-made to you is that every screw-up is amplified, Tom leaps at the opportunity to start glugging down wine flavoured like Christmas cake (according to Adam Corbally) on a bromantic trip to a vineyard with the Derby market trader.
Nick and Jade Nash, however, are barred from the fun and instead have to attend meetings with graphic designers and other such tiresome activities. While they barely have time to nip down the offy for a four-pack of Strongbow on their way home, Tom and Adam are getting smashed and slurring into the camera.
You know what, people should be drunk on The Apprentice more often. I'd love the idea of someone putting their arm around a CEO during a pitch and calling them their best mate, or asking Lord Sugar to step outside when he starts getting cheeky in the boardroom.
Team Sterling is being led by DS punching bag-done-good Ricky Martin. Despite hating wine and generally being down about the whole task because Team Phoenix are experts on everything it requires, our favourite professional wrestler with a business degree actually turns in an impressive performance this week. He's probably the episode's most valuable candidate in fact.
He manages well, conducts himself in a professional manner and, unlike many a candidate, latches on to the point of the task immediately and establishes that the emphasis of the campaign should be on the quality of the wine. Basically it's all good stuff and we're a bit concerned that at this rate we'll be forced to stop making 'She Bangs' jokes altogether.
But what good is The Apprentice if everybody is credible? This week's prize plonker is Stephen Brady, who tries to track down a wine connoisseur in Tesco, suggests naming their campaign "Chink" and finally settles on "Grandeur" for a title - which, obviously, is a French word. Plus, he still gives us the creeps.
Dishonourable mentions also go to Adam and Jenna Whittingham, who manage to make fools of themselves while shooting the adverts for their teams. What is it about a set and a camera that makes Apprentice candidates lose their minds?
Adam's mistake is continuing to give the impression that he's a complete idiot by demanding that he become choreographer again, even though the premise of the ad is a group of friends sitting down, drinking wine in a gastropub (read: no dancing).
Jenna, meanwhile, spends the shoot doing impressions of Basil Fawlty and turns in a similarly farcical product. Under her watch, Ricky's idea of setting their advert at a glamorous wedding gets turned into a bride chewing the scenery and spitting out an inferior sparkling wine while Take That plays in the background. Suffice to say, he is not impressed.
When it comes to pitch time, the wine industry experts aren't exactly thrilled with either team's effort. Phoenix get a telling-off for creating a boring promo and a website that could become obsolete, while Sterling's pitch goes well until that horrendous advert comes out and kills everything.
After filming some clips of himself saying generic, scripted lines into a phone as some wine executives pretend to tell him their thoughts, Lord Sugar later announces in the boardroom that Phoenix have won. This is despite them literally failing to do everything they were asked. They just didn't turn the whole thing into a cheesy mess like Sterling. So yeah, like we said, not exactly a proud moment for any of the candidates this week.
Ricky of course brings Jenna and her partner-in-crime on the video shoot Stephen to the final boardroom. Jenna desperately repeats how she's a risk taker, takes risks, plays risky and risks it all in an attempt to save herself, as next to her Stephen continues with that passive-aggressive and deflective thing he's got going on, which really does come across as terrifying. Specifics!
In the end, Stephen lives to suck another day as Jenna becomes the ninth casualty of the boardroom. She may not be able to pronounce grandeur, but hopefully the driver of her black cab will be able to understand "single fare to Lancashire".
What did you think of this week's Apprentice? Was the right person fired? Leave your comments below!