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ITV commissions ice-based 'I'm a Celeb'

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ITV commissions ice-based 'I'm a Celeb'

Paramount Pictures

ITV has announced the commissioning of a celebrity-based reality TV show for 2010 called 71 Degrees North.

The show will be filmed on location in Norway and feature celebrities competing in challenges to test their mental and physical strength.

Stars will swim in frozen fjords, climb glaciers, parachute into mountains, white water raft, sea dive and kayak, with one sent home from the ITV1 show every week as the rest continue their quest to the North Cape.

ITV controller of entertainment Layla Smith said: "To compete in one of the most alien environments in the world will test the celebrities in ways we've never seen before.

"It will be fascinating to see how they cope in this exhilarating and beautiful landscape."

Karoline Spodsberg of Nordisk Film TV added to The Mirror: "We've seen a lot of manipulative reality shows, but this will be tough and truly challenging."

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