Speaking at last night's British Academy Television Awards, where The Only Way Is Essex scooped the Audience Award, Daran Little explained that he believes the genre will grow.
"I was a series producer on that, I also story produce Made In Chelsea," he said. "I actually think structured reality is here to stay. It doesn't have to be highbrow, it's entertaining. If it's funny and it's good drama and people watch it, I think it's got a right to be [on television]."
Little added: "I was a bit bemused to see [the cast] arrive in horse and carriages, but I think my Chelsea lot will come next year in Rolls Royces."
Meanwhile, The Only Way Is Essex producer Nicky Hegarty said: "I think reality doesn't just mean 20-somethings from Essex. Reality could be anything. So I think you could probably do this with every type of age group, genre. It's not really been explored yet, but I think anything's possible after this. 11 months ago we sat down with a blank sheet of paper and now we've got a BAFTA."
The Only Way Is Essex will return for a new series in the autumn.
> BAFTA TV Awards 2011: The winners in full
> BAFTA TV Awards 2011: Reaction
> BAFTA TV Awards 2011: Red carpet pictures
> Read our full coverage of the BAFTAs