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'The Only Way Is Essex' to air across Europe

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Only Way Is Essex

© ITV

The Only Way Is Essex will be aired on TV channels across Europe, a report has claimed.

Makers Lime Pictures has sold the ITV2 reality show to broadcasters in countries such as Sweden, Norway and Estonia, according to The Sun.

It has also struck a deal for The Only Way Is Essex to be shown on Virgin Atlantic flights, meaning that US travellers will also be able to watch the show.

Finally, the lives of Mark Wright, Lauren Goodger and their friends will be available to purchase on DVD in Australia and New Zealand after receiving a cult following Down Under.

Filming for the new series of The Only Way Is Essex, which won the 'YouTube Audience Award' at this year's BAFTAs, will start next week.

The production company is also said to be pitching a TOWIE clothing line at high street retailers.

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