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'The Only Way Is Essex' official vajazzle DIY kits launched

By
Sam from The Only Way is Essex

© ITV

Superdrug has launched a range of DIY The Only Way Is Essex vajazzle kits.

The High Street store will be selling customers the pieces of kit alongside other Only Way Is Essex merchandise, which will allow fans of the ITV2 series to copy their heroes Amy Childs, Mark Wright and Sam Faiers.

Other items being sold include Joey Essex 'Be Reem' perfume, mascara, lip-gloss and a mini-bronzer.

Vajazzles, which provide decoration around a woman's genitalia, were introduced to the UK by Childs and Faiers during the first series of The Only Way Is Essex.

The Only Way Is Essex producers Lime Pictures are also believed to be in talks about releasing a fashion line featuring items worn by the women on the show.

The reality soap returns for a third series later this year.

> Amy Childs gives Eamonn Holmes a bejazzle - Pictures

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