Series three of The Only Way Is Essex finished with 1.38m (7.6%) on ITV2 from 10pm, the largest audience so far for the show's Wednesday outing. A further 207k (2.2%) tuned in on timeshift.
BBC One's hit nature series Frozen Planet was enjoyed by 7.16m (29%) in the 9pm hour, although that was down on the series high of 7.93m the previous week.
However, Frozen Planet was far too strong for the third part of ITV1's The Jury, after the drama entertained just 4.28m (17.3%) and 170k (0.9%) on ITV1+1.
ITV1's New You've Been Framed delighted 4.18m (19.4%) from 7.30pm and 108k (0.5%) on +1, before Celebrity Who Wants to Be Millionaire quizzed 4.43m (19.1%) and 127k (0.5%) on timeshift.
Back on BBC One, The Impressions Show amused 3.16m (13.4%) from 8.30pm, Ask Rhod Gilbert pulled in 1.48m (11.5%) from 10.45pm and Film 2011 with Claudia Winkleman mustered 600k (7.3%) from 11.15pm.
Great British Food Revival appealed to 1.72m (8%) on BBC Two in the 7pm hour, before MasterChef: The Professionals fetched 2.67m (11.5%) from 8pm. Peter Jones: How We Made Our Millions shook hands with 1.09m (4.4%) from 9pm and Rab C Nesbitt amused 1.32m (6.6%) from 10pm.
Kirstie's Homemade Britain delighted 1.66m (7.2%) on Channel 4 in the 8pm hour and 180k (0.7%) on +1. Grand Designs constructed 2.03m (8.2%) and 327k (1.8%) on timeshift. Fresh Meat had 820k (4.5%) from 10pm and 126k (1.4%) an hour later.
Lost Heroes of World War I took 743k (3.4%) on Channel 5 from 7.30pm, before Dangerous Drivers' School fetched 903k (3.9%) in the 8pm slot.
Big Brother continued on Channel 5 with 1.28m (5.2%) in the 9pm hour, and Paul Merton's Adventures entertained 706k (3.9%) from 10pm.
Overall, BBC One won primetime with 22.2% against ITV1's 18.3% (+1: 0.5%). BBC Two came in third with 7.6%, followed by Channel 4 with 6.1% (+1: 1%) and Channel 5 with 3.8%.
BARB ratings data supplied by Attentional