Elliott Wright - who is described as an "alpha male" - is said to be joining up with the likes of Mario Falcone and Joey Essex for the ITV2 show's tenth series.
According to The Sun, ITV bosses are hoping Elliott will become as popular as Mark Wright, who departed the show in 2011.
He is expected to appear throughout the new series, as producers aim to bring in more of the main characters' friends.
Elliott Wright splits his time between Essex and running his restaurant in Spain's Costa Blanca.
The Only Way Is Essex will return for its tenth series on ITV2 in late 2013.
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