Data from Yahoo! found that the launch of the BBC's new singing competition had 60% more searches than ITV's latest series of Britain's Got Talent.
Jessie J was the most searched for coach on The Voice, beating Sir Tom Jones into second place.
David Walliams was the most searched for Britain's Got Talent judge, grabbing three times as many searches as former Strictly Come Dancing panellist Alesha Dixon, who ranked last.
The ranking of panellists according to Yahoo!'s search data was as follows:
1. Jessie J
2. Tom Jones
3. Danny O'Donaghue
Britain's Got Talent
1. David Walliams
2. Amanda Holden
3. Simon Cowell
4. Alesha Dixon
The gender split for searches of both shows was also notable. The Voice had a 58%:42% split towards men and Britain's Got Talent had a 56%:44% split towards women.
Britain's Got Talent's Jonathan Antoine was the most searched for contestant on Yahoo! over the weekend. Both talent shows launched with good ratings at the weekend.
The Voice averaged 8.43m (37.6%) between 7pm and 8.20pm, peaking with 9.6m (42.3%) at 7.45pm, while Britain's Got Talent peaked with 10.93m (44.9%) with an average of 9.43m (39.2%) from 8pm, adding 567k (2.5%) on ITV1 +1.
During the shows' 20-minute clash, The Voice beat Britain's Got Talent with 8.9m (36.2%) against 6.71m (27.3%)
'The Voice' UK vs 'Britain's Got Talent': Which show was best? - Poll
Watch Simon Cowell, Alesha Dixon and Amanda Holden talking to Digital Spy about Britain's Got Talent below:
> Simon Cowell admits 'Voice' UK is "wake-up call" for 'Got Talent'
Photo gallery - View images from the first episode of The Voice UK below: