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'Big Brother' finale is lowest rated yet

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'Big Brother' finale is lowest rated yet
Last night's Big Brother finale was the least watched to date, according to early ratings figures.

The main results show, which saw Rachel Rice crowned the surprise winner, drew an average of 4.71m (23%) for Channel 4 in the 10pm hour. While still huge numbers for the channel, the ratings are the lowest for a BB finale in its nine series history. Last year's August 31 finale drew 5.3m (29%), which was also a record low at the time and a fall from the 7.5m who watched the 2006 finale.

The best-rated BB finale was the 2002 edition, won by Kate Lawler, with 9.4m. The victory of transexual contestant Nadia Almeida in 2004 also drew huge numbers, with an average audience of 8.3m.

Earlier last night, the first live show pulled in 3.85m (16.9%) in the 8pm hour. Timeshifted service Channel 4+1 brought in additional audiences of 376,000 (1.9%) to the 8pm show and 166,000 (1.5%) to the 10pm show.

E4's spinoff chatshow Big Brother's Big Mouth, fronted by Davina McCall, received a massive ratings boost with with 1.03m (8.7%) for E4 between 11pm and 11.50pm. E4+1 added 86,000 (1.5%).

Elsewhere on Channel 4, the return of Ugly Betty had a strong 2.93m (12.9%) in the 9pm hour, with 147,000 (0.8%) more on timeshift. A BB-themed 8 Out Of Ten Cats special followed the final with 1.69m (13.1%) and 121,000 (2.1%).

Coronation Street was the most-watched show of the day overall, with 8.44m (40.7%) for ITV1 at 7.30pm. The second episode suffered slightly against the BB finale, dropping to 7.12m (30.5%) at 8.30pm. BBC One's EastEnders also took a knock, falling 400,000 to 6.59m (29.7%) at 8pm.

Emmerdale had 6.27m (32.4%) at 7pm, while BBC One's The One Show managed 4.43m (22.9%).

After EastEnders, DIY SOS dropped 1.6m to average 2.95m (12.6%) for BBC One. New comedy series Harry & Paul got off to a decent start for the channel at 9pm, with 3.26m (15.2%), then The Armstrong & Miller Show entertained 2.84m (12.5%) until 10pm. After the news, a new series of Friday Night with Jonathan Ross began with 2.5m (15.3%).

From 9pm, ITV1's schedule was handed over to a two-hour Midsomer Murders repeat. The episode pulled in a strong audience of 4.68m (21.5%), a rise of around 1m on last week's Uefa Super Cup coverage.

BBC Two appeared to be unaffected by the BB final, with solid week-on-week audiences. A new series of Mastermind was the channel's most popular show of the day, drawing 2.41m (10.9%) at 8pm, then at 8.30pm, Gardeners' World held on to 2.36m (10.1%). Historical drama The Tudors continued with 2m (8.8%) in the 9pm hour, then a QI repeat interested 1.8m (8.2%) at 10pm.

Five drew a respectable 1.34m (5.9%) with its NCIS repeat in the 9pm hour, then at 10pm, a new episode of Law & Order: SVU attracted 877,000 (4.2%).

First-look Hollyoaks drew 700,000 (4.1%) to E4 at 7pm, while Fiver's Home & Away notched up 473,000 (2.9%) at 6.30pm.

ITV2 peaked with 634,000 (3.4%) and 113,000 (0.8%) for a screening of Matt Damon actioner The Bourne Supremacy between 9pm and 11.10pm.

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