BB Stuart to launch make-up for men

Big Brother's Stuart Pilkington is to launch a new make-up product for men later this week.

Yves Saint Laurent is launching a version of its Touche Eclat concealer designed with men in mind.

The company claims the unfragranced cosmetic will "encourage men to use cosmetics as a skin enhancer, rather than to create a full make-up look".

David Walker-Smith, director of beauty at Selfridges, told Metro: "Men have gone from stealing beauty products from their wives and girlfriends to stocking up on their own. They no longer consider them to decrease their male bravado."

The Big Brother contestant was selected for the job after admitting that he liked wearing black mascara on the Channel 4 show.