Rodrigo emerges as early BB favourite

Rodrigo has emerged as the early favourite to win Big Brother 10.

The 23-year-old Brazilian student was one of the first two contestants to become an official housemate on yesterday's launch show.

Ladbrokes has revealed that Rodrigo is the favourite to win the programme at odds of 5/1.

Spokesman Nick Weinberg said: "Rodrigo had the crowd eating out the palm of his hand. He's the man to beat."

Early betting for the winner of this year's show is as follows:

• Rodrigo 5/1
• Charlie 7/1
• Kris 8/1
• Sophia 8/1
• Cairon 10/1
• Marcus 12/1
• Sophie 14/1
• Sree 14/1
• Freddie 16/1
• Karly 16/1
• Noirin 16/1
• Siavash 14/1
• Beinazir 20/1
• Lisa 20/1
• Angel 25/1
• Saffia 25/1