New housemate 'to enter next week'

A new housemate will be introduced next week in an effort to boost ratings, reports have suggested.

Producers have ten more contestants lined up to go into the house "at a moment’s notice", according to The Sun.

It is apparently hoped that the addition will spice things up after a lukewarm start to the show, which launched with five million viewers and has since attracted only two million.

So far three housemates have left the house, with Beinazir and Sophia evicted and Saffia walking away from the show.