Davina: 'Don't tell me if you don't like BB'

Davina McCall has asked disgruntled viewers to stop bombarding her with their complaints about the tenth series of Big Brother.

The reality show's presenter said: "If you are, for some unknown reason, not enjoying BB please don’t tell me. It’s really harshing my mellow."

She spoke of her frustration at her ambassadorial role for Big Brother during an appearance on Jonathan Ross's chatshow last week.

"I’m really in the firing line. Whenever I go out I get abuse from start to finish about presenting Big Brother. People are so snobby about it," she said.

"It’s just an entertainment programme."

McCall recently confirmed that despite attracting one million less viewers per night than in 2008, the programme will return for an eleventh series in 2010.