Reality TV
Speaking at the Edinburgh International Television Festival, Jain explained that the show is still a ratings success for the channel.
According to Broadcast, she said: "If we were a purely commercial channel, we may have taken a slightly different decision.
"We might have said, 'You know what, there's probably another two or three years in it, if we're getting two million, that's fine. We'll have that. Thanks very much'."
Jain pointed out that Big Brother has an average of 2.5 million viewers per episode.
"It's still doing really well," she remarked. "But the thing we were all feeling really keenly was that we just didn't want to flog the programme to death."
Related Stories
Tube Talk
'Bedlam': On set for the new seriesTube Talk takes a trip to the Bedlam set and speaks with star Lacey Turner.
TV Interviews
'Mike and Molly' Reno Wilson Q&ADigital Spy chats to Reno Wilson about Mike and Molly's wedding and beyond.
TV Ratings
'The Apprentice' final hires nearly 7mEarlier, the BBC's coverage of the Diamond Jubilee entertains more than 10m.
TV Recaps
'Homeland' finale: Have your sayHomeland's incredible finale is reviewed by Digital Spy. Share your verdict.
