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Freederm confirmed as BB11 sponsors

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Davina McCall presents Big Brother

© Channel 4

Skincare brand Freederm has been confirmed as the official sponsor of Big Brother 11.

The 56 different idents for the brand, which last between five and 15 seconds in length, will screen around the main show as well as spinoff series Big Brother's Big Mouth and Big Brother's Little Brother.

"We are delighted to be the sponsor of the final series of Big Brother - it's a programme that has changed the television landscape over the past 11 years," said Freederm brand manager Virginia Melis. "The brands have a similarity - boosting freedom and confidence and allowing people to be who they really want to be."

Previous sponsors of the show have included Lucozade, Virgin Media and The Carphone Warehouse.

Big Brother 11 will start in June on Channel 4.

> First 'Big Brother 11' teaser airs?

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