The remodelled emblem has been stripped back from some of the more extravagant designs used during the programme's 11-year run on Channel 4 in order to "set the tone" for the new version of the reality show.
"The new branding really jumps off the page for us and is something that I think symbolises Channel 5's values - straight-talking, direct and not afraid to be different," the channel's director of programmes Jeff Ford commented.
"I am really proud of the work the creative team have done to develop the branding
for the show, which will set the tone for the whole series."
View Channel 5's Big Brother eye logo below:
Gavin Henderson, Creative Director for Big Brother at Endemol, added: "The eye logo is part of Big Brother's DNA. This new design moves the brand forward and perfectly captures our confidence in relaunching this iconic series on Channel 5."
The new artwork, which was produced by Channel 5's in-house creative team and branding specialists Hello Charlie, will air from today in short teaser clips during commercial breaks.
Big Brother is believed to be launching on Channel 5 in August with a celebrity edition, followed by a regular series. The eye logo will run - unmodified - for both series.
Ultimate Big Brother housemate Brian Dowling was yesterday confirmed as the show's new host, while Emma Willis follows the format to Channel 5 as the presenter of new spinoff Big Brother's Bit on the Side.
Marcus Bentley announced on Twitter today that he will continue as the voice of Big Brother.
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Watch a trailer for the new series of Big Brother on Channel 5 - featuring the voice of Marcus Bentley - below:
Scroll through our gallery below for the history of the Big Brother eye: