The much-anticipated 'When Bruv Takes Over' campaign features some of the most notable housemates from the last decade welcoming the reality show to its new home.
The 60-second promo begins with BB6 favourite Makosi Musambasi answering Big Brother's call for action, before that year's winner Anthony Hutton kicks off a mime to David Guetta and Kelly Rowland track 'When Love Takes Over'.
A crowd of familiar faces including the show's new host Brian Dowling, celebrity inmate Alex Reid and series champions Brian Belo and Josie Gibson then march through the streets accompanied by the tune.
The procession comes to an end in a field, where jets trailed by plumes of rainbow smoke fly overhead and celebratory placards are held up by the ex-contestants.
Watch the Big Brother trailer below:
The advert has been described by Channel 5 as "a no-holds-barred celebration" of Big Brother, which is due to return to TV screens later this month with a celebrity special.
The latest clip comes one week after the release of the redesigned Big Brother eye and expands on two teasers for the new series, both of which aired for the first time last Saturday.
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