The Richard Desmond-owned broadcaster has managed to avoid embarrassment in the ratings with its first series of the show thus far, and 1.47m (6.1%) watched Maisy's eviction from the house.
As the fallout from Mark Henderson's walk-out continued, new housemate Jem Palmer entered the Elstree set, and 1.26m (10.1%) stayed for the show's second instalment. Big Brother's Bit On The Side entertained a further 646k (7.9%).
Prior to Big Brother, Ultimate Police Interceptors scored 892k (3.8%) for Channel 5 at 8pm, while Gavin Henson's The Bachelor rose slightly to 1.17m (6.4%).
On BBC One, Celebrity Masterchef rustled up 2.43m (10.3%) before the channel kicked off its normal Friday night comedy slot. The series finale of Outnumbered nabbed 4.19m (17.2%) and Would I Lie To You scored 3.14m (13.4%).
Gardeners' World dug its way to 1.89m (8.1%) on BBC Two before Autumnwatch Live got underway with 2.18m (9.1%) from 8.30pm. Autumnwatch Unsprung followed an hour later with a slightly diminished audience of 1.65m (7%).
ITV1's Love Your Garden took 2.57m (11.1%) between the Coronation Street instalments, while DCI Banks thrilled 4.06m (17%) in the 9pm hour. A further 209k (1.1%) caught up an hour later on timeshift.
Channel 4 favourite Come Dine With Me scoffed 1.3m (5.5%), as well as an additional 251k (1.1%) on +1. Davina McCall's Million Pound Drop left 1.64m (7.1%) in suspense at 9pm, while 208k (1.2%) chose to watch the show on Channel 4+1.
England's much-derided encounter with Montenegro coughed up 1.6m (7%) for Sky Sports 1, topping the multichannel listings. The X Factor USA on ITV2 pipped Sky 1's An Idiot Abroad in the ratings by just 1,700 viewers, with 872k (4.1%) to 870k (3.6%).
Overall, ITV1 scored a primetime win with 20.4%, followed by BBC One with 17.5%. BBC Two, Channel 4 and Channel 5 followed with 7.5%, 5.8% and 4.4% respectively.
BARB ratings data supplied by Attentional