The show, which introduced housemates including socialite Gina Rio and mother-daughter duo Jackie and Charlie, held on to most of its viewers from Thursday's launch episode (1.99m/9.3%). A further 158k (1%) caught the programme on Channel 5+1.
Over on BBC One, Miranda earned 3.27m (15.6%) at 9pm and Mrs Brown's Boys had 3.65m (17.7%) half an hour later.
Earlier, Would I Lie To You grabbed 2.55m (11.7%) at 8.30pm, while The Graham Norton Show was watched by 3.5m (25.4%) at 10.45pm.
On BBC Two, Antiques Road Trip interested 1.12m (6%) from 6.45pm and The Time Traveller's Guide to Elizabethan England continued with 1.38m (6.6%) at 9pm.
Ben Fogle's Harbour Lives brought 3.49m (17.1%) to ITV at 8pm and David Lynch's 2006 movie Inland Empire attracted 160k (2.2%) from 10.45pm.
Meanwhile, Channel 4's The Million Pound Drop Live had 1.52m (7.6%) at 9pm and Micky Flanagan's Out Out Tour was watched by 1m (7.6%) an hour later.
Back on Channel 5, Eddie Stobart: Trucks and Trailers had 925k (4.4%) at 8pm and Big Brother's Bit on the Side took 703k (5.1%) at 10.30pm.
A Touch of Frost was the highest rated broadcast across the digital channels, earning 586k (2.8%) for ITV3 at 8pm.
BARB ratings data supplied by Attentional
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