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First week ratings roundup

Published Sunday, Jun 6 2004, 21:37 BST | By Neil Wilkes
A peak of over 5 million viewers to see Kitten evicted from the house on Friday night, according to preliminary ratings information.

The 9pm update show averaged 4.1 million viewers and a 20.2% share of the audience, peaking at 4.4 million (21.1%). An hour later the eviction show was seen by 5.0 million (23.8%) and a peak of 5.2 million (25.0%).

Week one figures in full (C4 show):

Fri May 28: 6.7 million (34.7%), peak of 7.2 million (37.6%)
Sat May 29: 3.4 million (17.1%)
Sun May 30: 3.7 million (17.1%)
Mon May 31: 3.3 million (14.6%)
Tue Jun 01: 4.3 million (20.2%)
Wed Jun 02: 4.6 million (22.8%)
Thu Jun 03: 4.7 million (24.7%)
Fri Jun 04, 9pm: 4.1 million (20.2%), peak of 4.4 million (21.1%)
Fri Jun 04, 10pm: 5.0 million (23.8%), peak of 5.2 million (25.0%)

BBLB has averaged 1.7 million and a 10% share across the week, peaking with 2.1 million for Monday's edition. Repeat showings on E4 have averaged 406,000.

Live streaming and extra shows have pushed E4's share of viewing up to an average of 3.27% (including E4+1), ahead of Sky One (2.16%), ITV2 (1.96%), UKTV Gold (1.9%) and BBC Three (0.6%).

E4's most popular 7pm show was Thursday's Diary Room Uncut, which had 326,000. The Tuesday edition managed an similarly impressive 287,000. Live debate show EFourum was less of a hit, however, with an average of 198,000 viewers across the week.

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