The first glimpse of the BB6 eye (pictured left) was released to the tabloid press on Saturday ahead of the launch of the onscreen idents later in the evening.
Curiously, the eye has been given the title 'shattered,' leading to some speculation that the new series could incorporate some elements from the 2004 reality series of the same name.
The dual nature of the logo has also sparked rumours that there could actually be two Big Brother houses this year - an idea previously put into practice in Australia.
What do you think? Join in the discussion over on the forums now and stick with DS:BB for all the latest in the weeks ahead!