The five-second ads feature a count of the days remaining imposed over the new logo.
Click here to download the bumper (600KB, DivX5).
The first lengthy advert is due for broadcast this Friday (May 13) after being filmed on Wednesday at a secret location in London. A thousand fans - all chosen from a text competition - are to participate in the 'Big Brother Event,' which will see the group gathering to former a human version of the infamous eye.
Are you going along to the BB event? Drop us a line!