Ulrika 'to sign new book deal'

Ulrika Jonsson is to sign a £1 million book deal following her Celebrity Big Brother victory, according to a report.

The Daily Star claims that the TV host is at the centre of a furious bidding war between rival publishers after triumphing over Terry Christian and Coolio in the show's final on Friday night.

Jonsson sparked a press frenzy with her first autobiography, titled Honest, which claimed that she had once been raped by a British star. The book also revealed the details of her affair with Sven-Goran Eriksson.

An insider told the newspaper: "She will have to pull something big out of the bag to top that."

The presenter recently described her stint in the house as "just a job", adding that she does not care what the public think of her.