According to the Daily Star, the house will be modelled on a Playboy-style mansion, with luxurious double beds and a large swimming pool.
"The key theme is sex. We're not shying away from it. We want it full-on," a source claimed.
"Fans love it when housemates get it on and we want to make sure that our viewers see the lot."
Rumoured to be joining the show are Charlie Sheen Pamela Anderson, Crystal Harris, Jedward, Amy Childs, Steve Strange and Kerry Katona.
Celebrity Big Brother will return on Thursday, August 18 at 9pm, hosted by Brian Dowling, live on Channel 5.