The reality TV star, who has departed her ITV2 show to take part in the Channel 5 series, is allegedly hoping to introduce the Essex fashion craze of vajazzling to the US celebrities.
Pamela Anderson, Tara Reid, Crystal Harris and Charlie Sheen are among the Hollywood stars linked to the series this year.
"Amy really plans to add some sauce to the show. Certainly the Brits in the house will know what a vajazzle is - but the Americans won't," a source told the Daily Star.
"So Amy hopes to turn Tara and Pammy into true Essex girls, and the BB spy cameras will catch all the action."
Celebrity Big Brother returns on August 18 at 9pm on Channel 5.
Celebrity Big Brother 2011: The rumoured lineup - In pictures: