Cocozza, 18, named Bank Job presenter George Lamb as his inspiration.
"I'd like to be like George Lamb, he's cool," the former X Factor contestant said.
Cocozza, who controversially left X Factor over his alleged use of cocaine, said that his departure from Gary Barlow's 'Boys' made him "feel free".
The star joins the likes of The Only Way Is Essex's Kirk Norcross, Hollywood actor Michael Madsen, Natasha Giggs, Denise Welch and ex-EastEnders star Natalie Cassidy on the reality show.
Celebrity Big Brother continues tomorrow night (Friday) at 9pm on Channel 5.
> Digital Spy's live blog of 2012's Celebrity Big Brother launch show
Scroll through a gallery of this year's unveiled Celebrity Big Brother housemates: