The former girlfriend of Mark Wright would become the third TOWIE cast member to enter the reality show, following Amy Childs and Kirk Norcross.
Brian Dowling hinted that Goodger may be taking part during an interview with Yahoo OMG.
"Someone just said to me that they heard Lauren Goodger was going in," said the host.
"People will want to see her fall in love - that would be quite nice. She's been quite unlucky in love, with the whole Mark Wright stuff and trying to date on the show."
Watch the Celebrity Big Brother promo below:
Coleen Nolan, Spandau Ballet's Martin Kemp, Duane Chapman aka Dog the Bounty Hunter, former EastEnders actress Cheryl Fergison, So Solid Crew's MC Harvey, Simon Cowell's ex Jasmine Lennard, comic Julian Clary and Coronation Street icon Julie Goodyear are among the celebrities rumoured to be taking part.
Glamour model Rhian Sugden and a mystery 'Playboy prince' have also allegedly signed up.
Denise Welch and Paddy Doherty have won Channel 5's previous two series of Celebrity Big Brother, which have been a huge ratings success for the broadcaster.
Celebrity Big Brother launches on Wednesday, August 15 at 9pm on Channel 5. The current run of traditional Big Brother ends on Monday, August 13.
Watch Brian Dowling talking to Digital Spy about Celebrity Big Brother below: