The Spandau Ballet singer has odds of 2/1 at Paddy Power to emerge victorious from the famous house, just beating Julian Clary and fellow ex-EastEnders star Cheryl Fergison, who are at 7/2 and 4/1 respectively after last night's (August 15) launch show.
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Despite the positive reaction to her soap opera task with Fergison, Coronation Street legend Julie Goodyear is only joint fifth on the ranking with odds of 12/1, behind Coleen Nolan on 11/2 and equal with MC Harvey.
The actresses passed their secret mission to fill the house with "scandal, tears and tantrums" last night and won the group a soap-themed party in the garden.
The outspoken trio of Samantha Brick (40/1), Danica Thrall (40/1) and Jasmine Lennard (50/1) are currently the least popular choices with bookmakers.
Celebrity Big Brother continues nightly on Channel 5.
Photo gallery - Celebrity Big Brother summer 2012 housemates:
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