The former girlfriend of Simon Cowell told MC Harvey that she doesn't "chase" fame and would rather be a recluse than a household name.
"I'm not gonna lie, I've said it straight to all the cameras, my reason to be here is money," she declared. "I don't chase that star anymore, I don't chase that fame anymore.
"My ideal situation would be to be on a remote beach somewhere secluded... but I've been left in a situation where I've got to make for my son."
Harvey appeared to accept the model's reasons for entering the house, noting that "none of us are multi-millionaires".
Lennard added that she was hoping to prove herself through her stint in Celebrity Big Brother.
She explained: "People turn around to me and they've said to me, 'You know what Jas, you did good kid, you did alright, but you were never what you were meant to be' and I believe that."
Celebrity Big Brother launched yesterday (August 15) and continues nightly on Channel 5.