Early tips to be taking part include Katie Price, her best buddy and X Factor star Rylan Clark and eccentric US rock icon Meat Loaf.
[Photo gallery - Celebrity Big Brother rumoured housemates:]
Other names in the mix include comic Coronation Street duo Bruce Jones and Wendi Peters and disgraced TV presenter Justin Lee Collins.
Celebrity Big Brother returns to Channel 5 on January 3 at 9pm.
Brian Dowling and Emma Willis are back as the hosts of the live evictions and spinoff series Bit on the Side.