The reality show's famous logo has been given a regal makeover for the upcoming 13th series, which begins in January.
The house itself has been given a high-class upgrade featuring chandeliers, a grand fireplace and opulent surroundings, while Big Brother has promised that it will unleash its "biggest twist yet" on launch night.
Promo shots featuring the show's presenters Emma Willis and Rylan Clark embracing the 'masquerade' theme have also been released.
It was announced yesterday (November 26) that Loose Women panellist and former housemate Carol McGiffin will join the Celebrity Big Brother presenting team for the new series alongside Iain Lee.
The pair both appear on Saturday night spinoff Celebrity Big Brother's Bit on the Psych, with McGiffin serving as head panellist and Lee co-hosting alongside Clark.
The former X Factor star, who won the winter 2013 series, will also return to Big Brother's Bit on the Side with the main show's host Willis.
In addition to fronting Celebrity Big Brother, Willis will make her debut on BBC show The Voice UK in January.
Geordie Shore star Charlotte Crosby won the latest series of Celebrity Big Brother back in September.