Reality TV
Carphone Warehouse "reviewing" sponsorship
Published Wednesday, Jan 17 2007, 09:26 GMT | By James Welsh
Carphone Warehouse CEO Charles Dunstone is "reviewing" his company's sponsorship of Big Brother.
Dunstone told The Times: "We are talking to Channel 4. The sponsorship is constantly under review. Clearly, we are against racism... Most people understand that the person who has their name associated with the programme does not necessarily condone the content."
However, a spokesperson for the company later told the AFX news service that there are "no plans to withdraw" its sponsorship at this time.
Dunstone told The Times: "We are talking to Channel 4. The sponsorship is constantly under review. Clearly, we are against racism... Most people understand that the person who has their name associated with the programme does not necessarily condone the content."
However, a spokesperson for the company later told the AFX news service that there are "no plans to withdraw" its sponsorship at this time.
More: Reality TV, Celebrity Big Brother
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