'Big Brother' unveils all-new eye logo

Big Brother producers have unveiled a fresh, multicolour version of the show's famous eye logo ahead of next month's new series.

It is a big change from the usual icon which is often just used in black and white. The new eye, full of primary colours in the style of the old television test card, will appear before Big Brother 8, due to begin on June 1.

Daniel Eatock, who designed it, told the Daily Mirror he was asked to "embrace all colours within the spectrum, opposites, complimentaries and all shades in-between".

A source told the paper: "The logo is colourful and vibrant with different elements, and that will apply to this new series of BB." He said it was part of a number of changes designed to "bring the fun factor back".

The report also suggests the new house will boast a "caravan of love" hideaway in the garden, a "secret garden" behind a hidden door and see housemates split into "Heaven and Hell" groups.