The bloke who killed Saskia on EastEnders before going on to flog DFS sofas. A professional troll for the Daily Mail. A guy from a US reality show that none of us have ever heard of. A woman who once texted Vernon Kay. And a Team GB Olympian who isn't Jessica Ennis or Mo Farah.
Someone call Bobby Sabel, all is forgiven.
But more seriously, compared to recent Channel 5 instalments of the reality show, there's something enticing about this gaggle of 13 wannabes, has-beens and never-gonna-bes.
Julian Clary has a waspish wit. Julie Goodyear has a reputation for being a bit of a mad hatter. Martin Kemp is quite cool, and what better excuse to dig out that Spandau best-of?
There's plenty of chances of romance with young attractive types of both sexes. And of course, there's the possibility Coleen Nolan and The Situation may end up sharing a topless hot tub... Someone pass us the sick bucket.
The celebrity run will last 23 days. Plenty of time for MC Harvey to spill the beans on Cheryl Cole. For Jasmine Lennard to explain who she is. And for someone to 'do a Denise Welch' and totally lose the plot.
What did you make of this year's Celebrity Big Brother launch? Who is your early favourite? Let us know below!
Photo gallery - Celebrity Big Brother housemates in pictures:
Copyright: PA Images Ian West/PA Wire