Scripted reality show Geordie Shore, following the lives of some of Newcastle's biggest party animals, averaged a record 401k (2.2%) for MTV in the 10pm hour, up 158k week-on-week and up 80k on its debut episode last month.
On the terrestrial channels, series two of Idris Elba's Luther appealed to 5.23m (22.3%) on BBC One in the 9pm hour, down 370k on last week's debut episode. However, the hard-hitting drama was still way too strong for Baby Hospital, which healed 2.87m (12.3%) on ITV1 and 164k (0.9%) on +1.
Earlier, Animal Kingdom scooped 2.45m (10.9%) on ITV1 from 7.30pm. BBC One's Holby City entertained 5.31m (24.3%) in the 8pm hour, beating Countrywise's 3.09m (14.1%) on ITV1.
Over at BBC Two, Wimbledon 2011 served up 1.29m (6.9%) between 5.45pm and 8pm, before Today At Wimbledon grabbed 1.39m (6.3%) in the 8pm hour. New series Three Men Go To Venice captivated 2.75m (11.8%) from 9pm and Jack Dee's sitcom Lead Balloon amused 1.28m (6.4%) from 10pm.
Four Rooms dealt with 1.47m (6.7%) on Channel 4 in the 8pm hour and 197k (0.8%) on +1. The Fairy Jobmother returned with 1.17m (5%) from 9pm and 206k (1.1%) an hour later. Jamie's Food Revolution Hits Hollywood cooked up 780k (4.4%) in the 10pm hour.
Channel 5's How Do They Do It? was watched by 613k (2.9%) from 7pm, before new series Submarine School delighted 978k (4.5%). A double-bill of CSI: All Time Top Ten brought in 1.04m (4.4%) and 952k (5.9%) from 9pm.
Overall, BBC One dominated primetime with 24% against ITV1's 14.5% (+1: 0.5%). BBC Two came in third place with 8.1%, followed by Channel 4's 4.9% (+1: 0.8%) and Channel 5's 4%.
Elsewhere, the concluding part of documentary series Our War: 10 Years in Afghanistan captivated 910k (3.9%) on BBC Three in the 9pm hour. Chris Lilley's new comedy Angry Boys averaged 671k (4.2%) from 10.30pm.
America's Got Talent entertained 597k (2.5%) on ITV2 in the 9pm hour, while 160k (0.9%) tuned in on ITV2+1.
BARB ratings data supplied by Attentional