'Geordie Shore' cast launch doner kebab perfume - pictures
Following the popularity of their viral L'eau De Geordie advertising campaign for the MTV show's second series, the Perfume Studio has teamed up with the cast to create their own scent.
The perfume will attempt to emulate the aroma of a doner kebab from Newcastle's Ameen takeaway, the cast's favourite fast food outlet.
Watch the Geordie Shore L'eau De Geordie ad below:
"This is the first time we've been asked to work with a client on such a niche fragrance but we can't resist a challenge," said Robin Taylor from The Perfume Studio. "Although the finished product is reminiscent of a doner kebab, surprisingly the smell is delicate and fresh; I wouldn't be shocked to hear that it takes off commercially."
New cast member Rebecca Walker said: "I had no idea that the line 'Ooh, I could murder a kebab' would lead to all this; famous last words I guess. We have joined the ranks of Beyoncé and Britney who have their own perfume, so it feels like we've really made it."
Geordie Shore returns on January 31 on MTV.
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Scroll through the Geordie Shore perfume gallery pictures below: