Auditions for the singing contest - which is coached by Jessie J, will.i.am, Tom Jones and Danny O'Donoghue - began last week and the show is set to premiere in the spring.
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BBC insiders say that executives are under "pressure" to outperform Simon Cowell's established ITV programmes The X Factor and Britain's Got Talent - the latter of which is expected to air at the same period as The Voice.
"There is an awful lot of pressure, given the money spent on the format, for the ratings to be good," a source told The Mirror. "But at the moment all signs are that it will be cash well spent."
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The four panellists were said to have launched The Voice by forming a supergroup at the BBC Television Centre last Thursday (January 19).
Speaking to Digital Spy at the first round of Britain's Got Talent auditions last week, Cowell confessed that he recognised The Voice as a "challenge".
"The BBC must be confident because they have put it up against this show," he said. "They want to make a competition out of it. So we've got to make [Britain's Got Talent] better. Everyone benefits because of that."
> 'The Voice' pick-up defended by BBC One controller Danny Cohen
Watch Simon Cowell speak to Digital Spy at the Britain's Got Talent 2012 launch below:
