The BBC has confirmed that the first quarter-final of the current UK series will be brought forward to Friday, June 7. The final of ITV's Britain's Got Talent is due to air on June 8 and would have resulted in an overlap.
Last Saturday, the BBC One singing competition attracted an average of 7.4 million viewers, peaking at 8.2 million. Simon Cowell's talent show, however, pulled in 10.5 million, with 11.9 million people watching at its highest point.
A BBC spokesperson said: "We are trying to avoid overlaps so have moved later in the best interest of viewers, following ITV's move last week to create a clash."
Earlier in the series, the Holly Willoughby-presented show moved to a slot 90 minutes later, resulting in only ten minutes overlap with Britain's Got Talent.
An ITV source said that the move is proof The Voice is "running scared" from taking on BGT, The Mirror reports.