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The Voice moves to January: Is surrendering to BGT smart or cowardly?

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While we were all dazzled by the news this morning (September 11) that Kylie Minogue will be joining The Voice UK for the upcoming third series, the BBC took the opportunity to sneak in confirmation that the show is moving to January 2014.

Yes, tucked away at the bottom of a press release that basically consisted of "KYLIE KYLIE KYLIE, LOOK AT KYLIE" was the text equivalent of a white flag, declaring Simon Cowell and Britain's Got Talent the victors of the Saturday night ratings battle that has raged for two springs.

Kylie Minogue

© PA Images / Victoria Will/AP

Kylie Minogue



In its time on air, The Voice UK has veered dangerously close to becoming a laughing stock with its flop winners, wooden contestants and tumbling ratings. Now that it's perceived as having slinked off to a winter slot with its tail between its legs, that could be the last of its credibility gone.

Even though it was getting killed in the ratings, perhaps it should have stayed put and allowed itself to be judged alongside Britain's Got Talent. It's certainly the superior show in terms of talent, but now that it's going to be mingling with the likes of lesser ITV vehicles Dancing on Ice and Splash!, has it effectively lowered itself?

It'll surely hoover up more viewers, but how are we to expect that The Voice will produce a world class superstar, as they always claim they will, when people will only know their names because they'd rather not watch Keith Chegwin gliding around in lycra?

Having said that, you could also argue that The Voice UK's shift to the winter months is a smart move. What people tend to forget is that The Voice is still in its infancy and has teething problems that it needs to work out. With Britain's Got Talent stomping all over it, was it being prevented from growing as a show?

'The Voice UK' coach Will.i.am

© BBC / Wall to Wall/David Venni

Returning 'Voice' coach will.i.am

'The Voice UK' coach Tom Jones

© BBC / Wall to Wall/David Venni

Sir Tom Jones is back on 'The Voice'


> Kylie Minogue: Has 'The Voice' UK found its saviour?

Perhaps this could mark the rebirth of The Voice - new slot, new judge, new identity. It could be reinvented as the show of the winter, just how X Factor has almost come to be known as the official countdown to Christmas and how Big Brother (used to be) the TV event of the summer.

And there's more of a market for it in the winter - it makes sense for the TV talent show calendar to go from The Voice in the winter to BGT in spring and X Factor in the late summer. Now it's less of an also-ran.

What do you think of The Voice UK's move to January? Was it the right thing to do, or should the BBC have tried standing its ground against BGT? Leave your comments below!

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