Throughout the series most of the housemates have at some point claimed that Brian must be the favourite to win, despite the Irishman's assertions that it could be any of them.
"I'm nervous," Brian explained before Victor chided that he had nothing to be nervous about.
The four male housemates were then called to the Diary Room to answer a number of questions for Big Brother's Little Brother, including who they thought would be the bookies' favourite and who they thought would win.
"Oh god and they were all like 'Brian'," Ulrika said, when Brian returned and claimed that it had made him feel uncomfortable.
"But if I don't [win] that's even more annoying because then you feel that you've let people down," Brian admitted after telling Ulrika that he didn't really want to win.
"I do feel bad for you because if someone was saying it to me, then there's a lot of expectation," Ulrika agreed.
Brian is currently the 1/5 favourite to win the title of Ultimate Big Brother Champion tonight.