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Echo Beach

'Echo Beach' sinks to new low

Published Tuesday, Feb 19 2008, 09:29 GMT | By Dave West
'Echo Beach' sinks to new low
Echo Beach plunged to a new low audience on Friday and left ITV1 trailing its terrestrial rivals.

The soap took 1.9m viewers, or 8% of the 9.30pm audience, though tie-in comedy Moving Wallpaper reached 2.4m (10%) at 9pm. Beach's ratings have been falling since 5m for its opener and are now less than half ITV1's 4.3m slot average.

A repeat of New Tricks on BBC One led the hour from 9pm with 4.6m (20%) though BBC Two, Channel 4 and Five all outpaced ITV1.

The Choir: Boys Don't Sing on BBC Two took 2.6m (11%) and new Channel 4 clip show Rude Tube attracted 2.5m (11%), both at 9pm. Five's NCIS took a 2.3m (10%) audience.

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