Cult
'True Blood' series two debuts to 980k
Published Friday, Sep 17 2010, 17:11 BST | By Andrew Laughlin

A new episode of the vampire drama averaged a modest 980k (6.2%) for Channel 4 from 10pm, while just 51k (0.6%) tuned in on Channel 4 +1.
Series three of Law & Order: UK sunk to 3.89m (16.8%) on ITV1 from 9pm, down nearly 1m week-on-week. A further 158k (0.7%) watched the show on ITV1 HD.
The crime drama was outperformed in the 9pm hour by The Young Ones, after the factual entertainment show pulled in 4.12m (17.8%) on BBC One.
The One Show was watched by 3.74m (19.4%) on BBC One between 7pm and 7.30pm, before Watchdog grabbed 4.11m (17.8%) in the 8pm hour.
Earlier on ITV1, Tonight: Keeping The Faith? scooped 2.05m (9.8%) between 7.30pm and 8pm.
On Channel 4, Location, Location, Location brought in 1.97m (8.6%) in the 8pm hour and 336k (1.4%) on Channel 4 +1. Alan Davies' Teenage Revolution attracted 1.16m (5%) to the channel in the 9pm hour and 200k (1.2%) on timeshift.
Coverage of the Pope's Visit 2010 appealed to 1.2m (7.7%) on BBC Two between 5pm and 7.15pm, before Wild Summer River took 800k (4.1%).
Coast grabbed 1.98m (9.5%) on the channel from 7.30pm, before James Wong And The Malaysian Garden secured 1.11m (4.8%) in the 8pm hour.
Also on BBC Two, Gareth Malone's Extraordinary School For Boys grabbed 1.61m (7%) from 9pm. It was followed by Mock The Week, which took 2.08m (10.8%).
Live coverage of Liverpool's Europa League victory against Steaua Bucharest averaged 2.7m (11.9%) for Five between 7.30pm and 10.15pm.
BBC One won primetime with a share of 20.8% over ITV1's 19.3% (HD: 0.6%). Five came in a respectable third with 9.9%, followed by BBC Two with 6.9% and Channel 4 with 5.6% (+1: 1%).
Elsewhere, The Road To Coronation Street - a new drama about the famous ITV soap opera - brought in 852k (3.8%) on BBC Four from 9pm.
That was the second biggest multi-channel audience of the night behind a repeat of EastEnders, which grabbed 931k (4.8%) on BBC Three from 10pm.
BARB ratings data supplied by Attentional
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