TV
ITV greenlights 'Britain's Biggest Loser'
Published Friday, Nov 14 2008, 10:56 GMT | By Simon Reynolds
ITV1 has commissioned Britain's Biggest Loser, a daily weight-loss show based on the original US format.
Loser follows the lives of dramatically overweight people as they undertake a strict diet and exercise regime in order to shed pounds. Participants begin in couples, but ultimately only one person can walk away with the cash prize.
A UK version was previously made for Living TV in 2005 and fronted by Vicki Butler-Henderson. It was axed after two series, with eventual I'd Do Anything champ Jodie Prenger winning the second series.
The Biggest Loser format has been adapted in 25 different territories including Australia, Brazil and the Middle East.
ITV daytime controller Adam McDonald said of the commission: "I'm thrilled that this global smash is now coming to ITV1. The phrase 'life changing show' is overused in telly but this compassionate, compelling format does just that."
Executive producer Karen Smith added: "Britain's Biggest Loser is much more than a reality show, it is a daily, real-life soap opera with inspiring personal journeys and unbelievable transformations which are life changing."
Loser follows the lives of dramatically overweight people as they undertake a strict diet and exercise regime in order to shed pounds. Participants begin in couples, but ultimately only one person can walk away with the cash prize.
A UK version was previously made for Living TV in 2005 and fronted by Vicki Butler-Henderson. It was axed after two series, with eventual I'd Do Anything champ Jodie Prenger winning the second series.
The Biggest Loser format has been adapted in 25 different territories including Australia, Brazil and the Middle East.
ITV daytime controller Adam McDonald said of the commission: "I'm thrilled that this global smash is now coming to ITV1. The phrase 'life changing show' is overused in telly but this compassionate, compelling format does just that."
Executive producer Karen Smith added: "Britain's Biggest Loser is much more than a reality show, it is a daily, real-life soap opera with inspiring personal journeys and unbelievable transformations which are life changing."
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