Calum Best to release his own cologne

Love Island star Calum Best has revealed that he is releasing his own cologne.

"Well in man, well in," Lee Otway said excitedly after being told the news at the kitchen table. "Throw us a few boxes of it will you? What's it called?"

"Calum," he replied. "It hasn't started yet. Before I came here I met with the people to discuss the bottle and the fragrance and when I come back I finalise it all.

"They asked what I wanted so I told them a few different things. They sent one batch out but I didn't really like it so I sent them off to get a few different things and when I get out I'll try to close all the deals. It should be interesting."

As Lee described the deal as "cool as f***," Calum admitted that he was worried about being associated with a poor product.

"I told them when I started it I said 'I'm not doing it unless it's something I want to wear'. I'm not just doing some sh*te f***ing fragrance and be like backing this thing," he explained. "When I do publicity for it I've got to feel like I want to back it."