WGAY-TV, America's first free-to-air terrestrial TV station aimed at LGBT audiences, will launch in Key West, Florida at midnight on January 1, 2007.

The station plans to expand nationally on cable, and will be carried on cable in Key West from launch.

"Our goal is to offer a variety of free programming both online and through local cable affiliates that will appeal to the diverse gay and lesbian population," said Jason Sherwood, the station's co-founder and general manager.

The channel will be available in Key West on UHF channel 41.